VALLEY METRO

In 2019, Valley Metro faced a ballot initiative that could have stopped the expansion of the Valley Metro Rail. To help inform and educate Valley residents prior to the ballot vote, a campaign called “What If” was launched to empower people to imagine the possibilities of the Valley’s development with the Valley Metro Rail. “What If” was brought to life through a combination of thought-provoking, statistically-based illustrations. Created while at OH Partners.

My Roles:
Concepting - Design Direction