Mood ring cannabis

Mood Ring, a nationally distributed Canadian cannabis brand, was introduced to the world in 2020. At the beginning of 2021, I got the opportunity to help expand the brand and introduce more products to the market. Mood Ring found immediate success and quickly amassed a passionate following. They were eventually acquired by Purcann at the end of 2022 and relaunched in 2023. I assisted in creating everything from packaging to content for social media. Created with Jonny Ashcroft.

My Roles:
Design Direction - Packaging Design - Apparel Design - Social Content Creation

Product Photography: Ian Whitmore
Studio Photography: Sludge Studio
3D & Animation: Ivan Vidovic