ARIZONA LOTTERY
In 2019, Arizona Lottery was looking to launch their Beat the Heat summer giveaway in a big way. Since Arizona summers are epically extreme, we went all-in on a larger-than-life action movie campaign to promote the giveaway. We produced everything from a summer-blockbuster-style trailer for TV to customized decals for Circle K freezers to help spread the word. Created while at OH Partners.
My Roles:
Concepting - Logo Design - Design Direction