CST TIRES

To launch CST Tires in the U.S. market, a bold visual campaign was developed focusing on durability and broad appeal. Spanning everything from dark ads on Instagram to full website takeovers, the campaign was crafted to reach a wide range of riders, from daily commuters to weekend trail chasers. In a crowded category, the work helped establish CST as a brand built for all types of riders. Created with OKAYBRO.

My Roles: Concepting - Design Direction - Production Design